Skateboarding bei Olympia – Chance für Skater_innen*?

Skateboarding bei Olympia

Seit einigen Tagen ist es offiziell, Skateboarding wird olympische Disziplin. Das IOC hat fünf Sportarten bekannt gegeben, die 2020 Olympia aufpeppen sollen – neben Skateboarding wird auch Surfen, Sportklettern, Karate, Baseball und Softball ins Programm genommen. In den USA habe ich mit Kim Woozy, die mit Mahfia.TV eine Videoplattform für Girls in Action Sports etabliert hat, darüber gesprochen, ob sich die Teilnahme positiv auf die weibliche* Szene auswirkt (Interview in English).  

Olympia – Das Ende für den Spirit des Skateboardings?

Freiheitsgefühl, Individualismus, Rebellion. Dafür steht Skateboarding. Olympia – so die Befürchtung – wird das alles zerstören und dem Skateboarding seinen Charakter rauben. Doch seien wir mal ehrlich, „der Sport“ wurde schon längst kommerzialisiert. Eine hippe Sache, die langweilige Stromwerbung jugendlich macht. Olympia ist nur der nächste Schritt.

Was uns Skater_innen* Olympia im Moment angeht? Ungefähr so viel wie in einem sehr lesenswerten Artikel über Olympia auf Crossfire:

Although the IOC are trumpeting this as, “the most comprehensive evolution of the Olympic programme in modern history”, most actual skateboarders could not care less. The 99% will keep on slappying curbs and talking shit, same as they ever did, whilst the elite drift away into a weirdly organised alternate reality for ambidextrous teenage millionaires.

Die meisten von uns betrifft Olympia erst einmal nicht wirklich. Trotzdem wird sich Skateboarding in den kommenden Jahren verändern. Wie könnte Olympia die Zukunft von Skater_innen* beeinflussen?

Kim Woozy for Mahfia.TV
Kim Woozy in her office for mahfia.tv

Kim, what’s your opionion concerning skateboarding in the Olympics?

Kim Woozy: It’s definitely very controversial, because as we all know, skateboarding is a culture and a way of self-expression so a lot of skaters do not like the idea of it being put in the same category of „competitive sports“ with the other sports in the Olympics. But I think contests have always been a part of the culture. The competition aspect of skate culture has already been changing a lot, the Olympics is already in line with that path. But that doesn’t mean it’s going to change skateboarding completely, that’s in the control of every skater and up to skaters to make skateboarding what they want it to be, whether that be counter-culture, art or competition. Regardless if you’re for or against it – it will definitely help females and already has.

There are a lot of people in the world who have never even seen a girl actually skateboard. It’s going to blow their minds.

How does the Olympics help female* skateboarders?

In order for a new sport to be added into the Olympics, there has to be both male and female divisions. Women’s skateboarding at the Olympics will provide a huge worldwide audience to female skaters. There are a lot of people in the world who have never even seen a girl actually skateboard. It’s going to blow their minds and change their perception of who skateboarding is for.

It will provide a new audience for the top pros which will help them gain the necessary financial resources to keep skating and pushing the limits on their boards and it will create a culture shift in participation.

So the Olympics will chance the people’s perspective on skateboarding?

Imagine parents who disapprove of their daughter skateboarding, but then they see it on a platform such as the Olympics. This could help change the minds of people who think skateboarding isn’t for girls and potentially help grow participation rates for females.

A lot of people criticize the IOC because at the end of the day the Olympics is supported by advertising dollars – it’s a TV show. But the same applies to all major skate contest – X Games, Street League, etc and currently. At the end of the day, more people will see and be aware of girls skateboarding and there is no doubt that will spark interest in a whole new wave of young girls to want to try.

What are the benefits for the (female*) skate business?

If a sport is accepted into the Olympics, there needs to be qualifying events, tours, regional, national and world championships, etc. Which means more contests for female skaters around the world. The top pros will get more financial support, be able to push the progression level, get more exposure and elevate the entire community.

Olympia opens the door for new companies that are founded by females.

More girls can be inspired by these pros and become interested in trying or learning which will provide the numbers for existing companies to spend money on supporting female focused events, products, media, etc… and open the door for new companies that are founded by females. It will allow all the brands and companies that support females (including MAHFIA.TV) to keep doing what we do.

Last words?

Business aside, I just think every girl in the world deserves the opportunity to try skateboarding because it’s freakin‘ AWESOME.

 

Olympia bedeutet nicht nur, dass Skateboarding überall in der Welt ausgestrahlt wird, sondern dass auch aus jedem teilnehmenden Land drei Frauen antreten werden. Auch wenn der Wettbewerbcharakter durch so ein Großevent steigt, wird es für den Durchschnitt bald nicht nur noch um Wettbewerb und Geld gehen. Contests waren schon immer Teil der Skateboardkultur. Und egal wie viele Parks gebaut werden, Skateboarding wird trotz allem immer noch auf der Straße stattfinden – Individualisten und Rebellen auf dem Brett wird es weiterhin geben. Und es wäre doch absolut genial, wenn darunter mehr Grrrls sind.

Hier habe ich in einem früheren Artikel schon einmal über Pro und Contra zur Olympia-Teilnahme diskutiert.


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